Onzo Corporation announces that, yes, indeed, utilities can use your data to make you buy things, change what you do, and make the utility more money. "By transforming big utility data into real insight, we help companies in the energy space understand how each customer uses energy on a personal level. This insight can then be leveraged to improve customer engagement, satisfaction and loyalty, while increasing revenue and operational efficiency." Onzo.com. "Millions of AMI [smart meter] data points and hundreds
of thousands of additional metrics and values can now be combined and analyzed, taking utility customer data mining to a whole new level and driving decision-making capabilities that weren't even possible before," the company states in a February 9, 2016 press release. With ultra-granular data, Onzo notes, the utility can determine: "1) Where are the biggest concentration of customers that are most likely to respond to a smart thermostat offer based on analysis of occupancy, consumption and demographic characteristics? 2) Which customers typically use high-consuming appliances during peak load times. 3) Which customer groups are mostly likely to respond to energy efficiency programs and what drivers are best at motivating a positive response?"
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"With the hardware, utilities can combine and query data at much more granular level to more fully unlock the power of their smart meter and sensor data."
Read more about smart meters and smart meter privacy issues at the Smart Meter Education Network.